A dozen generations ago when pet vitamins were unheard of, this good earth was a veritable victory garden. The air was clean, water pure, soil rich with nutrients.

Today the world is different.

Corporate farms coax crops from barren soil using chemicals and pesticides. Food processing conglomerates replace any remaining nourishment with salt, sugar, artificial flavors and preservatives. Humans and animals subsist on a diet of lifeless inert matter in brightly adorned packaging that we call food only because we're brainwashed into eating it... and feeding it to our pets.

But you are to be congratulated. Here you are on the Internet searching for answers. Odds are, if your dog or cat had known how to search the Internet for pet vitamins and supplements, he or she would have done so long ago.

Nobody questions that humans, animals, fish, birds, plants - all living things - need proper nutrition to grow and stay healthy. The big question is which product to put your hard-earned money on. And whose claims to believe.

Here are the three most important questions to ask when searching for natural pet vitamins. We thought you should know the inside scoop because the decisions you make for your best friends are too important for guesswork.

First, how long have the people behind the pet vitamin formula been around?

Many newcomers to the pet supplement arena have not stood the test of time. Many hope to sell their products to inexperienced dog and cat owners who don't know better. A track record of 5 to 10 years is good; 20 or more even better. For over 34 years the makers of my favorite brand have developed products that provide the best form, balance and potency possible.

Second, why should I believe the claims made by pet vitamin and mineral supplement makers?

Some vitamins for pets contain ingredients that are of no value or cannot be assimilated by the animal's system. Some formulations are not laboratory tested to dissolve before being eliminated from the animal's system.

Look for formulations that optimally produce both preventative and therapeutic results. Make sure active components are combined, as they are in nature, for optimal effectiveness. Check to see that after development, all formulations are evaluated and appraised by veterinarians. Buy only formulations with ingredients that are guaranteed to conform to the highest standard of quality, purity, and potency for maximum utilization by the animal's body. Finally, choose only products that have passed sophisticated laboratory testing before the product is approved for your purchase.

Third, will they stand behind their products with a money-back guarantee?

The correct answer must be a resounding Yes! Skip over any formulation that is not guaranteed to meet your complete satisfaction or your money back! The makers of the highest quality pet vitamins must have enough confidence in their product to offer a money-back guarantee with no hassle, no questions asked. If you're not happy, how can any ethical pet healthcare supplier be happy?

So which pet vitamin/mineral formula do I use and recommend. It's called DailySure. Thanks for asking.